chaotic, disorganized, every which way, hurried, pell mell
I stare groggily at the blank check I'm writing. It's very early in the morning and my children swirl their oatmeal around in their bowls, while poking each other. I can't remember what I'm writing the check for. A field trip? A utility bill? I stare blankly at the check waiting for my mind to start working. It's 6:45 a.m. on a gray rainy Wednesday morning, and I think I've lost my mind.
Losing your mind, or memory while running a small business can be disastrous. I'll admit, I've never been the most organized person, but lately it's gotten worse. I'm juggling so many balls at once, that I'm bound to start dropping a few. Recent examples of me being absentminded are rampant: forgetting doctor's appointments, forgetting to reply to important emails, forgetting to place orders for business supplies, not keeping up with social media like I used to, forgetting family members birthdays. Some of these mistakes seem small but they have a large impact on my life and my business. They result in negative impressions, loss of money, sales and exposure.
So, what to do? Addressing the problem is the first step, right? I realize that I'm frazzled. The small part of my personality that is controlling and a bit of a perfectionist must release the reigns. I'm trying, now unsuccessfully to do too much. I've made a realization . . . (dramatic pause) I think I need some HELP. I think trying to do it all myself is starting to backfire. Initially doing it all myself was the best and only option. Now, I'm not so sure. A wonderful fellow perfumer once gave me a great bit of advice regarding running a business, "Do everything you can yourself -BUT- know what you can't do, or aren't good it and have someone else do that." Maybe it's time that I decide to assign someone (other than myself) some duties. Maybe it's time to hire an intern, or one of the PR agencies that keep contacting me, or a sales rep. Then, maybe the next time the lights flicker, I won't worry I forgot to pay the electric bill :)